How to Become Known the Right Way in a Global Marketplace | CEE-SECR 2015
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How to Become Known the Right Way in a Global Marketplace

David Goldsmith

Goldsmith Organization

October 24, 10:00–18:30
In English with translation to Russian


The global landscape provides limitless opportunities, yet expanding your business or organization globally can be a challenging endeavor that requires the right steps at the right times to ensure that you achieve your desired outcomes. This program will provide you with the knowledge you need to successfully overcome Russian-specific challenges and become known in new geographies, whether your best mode of expansion is regional, multi-national, international, or global.


As an attendee of this program, you will learn the essential components to expanding your operations into the global marketplace, which include:

  • Frameworks: Deciding the type of expansion that is best for your organization, which includes establishing the right framework (i.e. multi-national versus global, etc.) for global sales.
  • Cultural Bridges: Obtaining the tools essential for driving business in order to overcome cultural barriers, develop harmonious alliances, and achieve mutually-advantageous outcomes in new territories.
  • Projects: Selecting and developing the best and right projects to root your business in fertile grounds, build regenerative sales pipelines, and rapidly enjoy growth and profitability.


You will take from this program proven «tools», skills, and knowledge that you will be able to immediately apply once you exit the program and return to your place of business. Expand anywhere, local or around the world, with take-away items that empower you to overcome barriers and create boundless opportunities. These benefits and their accompanying tools include (but are definitely not limited to):

  • Outpace any competitors by understanding and utilizing the tools that enable you to stand out in a world of sameness (called «Vanilla»), by identifying the new market’s Order Qualifiers versus Order Winners, and the even more powerful Forecasted Future Order Winners!
  • Overcome the negative stereotypes about Russian businesspeople using globally effective Alliance Pillars that bridge cultural differences and breed business success.
  • Establish a strong, attractive, trustworthy presence in new locales using the 5 Reasons Why exercise as a reliable way of becoming the business of choice wherever you set up operations.

This full-day program is being delivered by globally-respected consultant, award-winning entrepreneur, patent holding inventor, and past NYU Professor David Goldsmith, author of Paid to THINK: A Leader’s Toolkit for Redefining Your Future. Mr. Goldsmith is known for presenting engaging and densely content rich programs that give attendees high-quality knowledge and take-away tools that leaders can use throughout their careers to effect rapid, reliable, long-standing results.

About the instructor

David Goldsmith

David Goldsmith

Co-founder and President, Goldsmith Organization

David Goldsmith is Co-founder and President of New York, Hong Kong based Goldsmith Organization, and Buzd, LLC a San Francisco based patent development company, award-winning author of Paid to THINK, engaging keynote speaker, patent holding inventor, former 12-year professor at New York University, serial entrepreneur, advisor to tech startups, and groundbreaking business thought leader.

Mr. Goldsmith, touted by experts as the Deming and Drucker of our time, is a leading authority on strategy, innovation, and forecasting. Mr. Goldsmith has received a number of prestigious awards for his professional and community achievements such as The Citizens Foundation Central New York Entrepreneur of the Year and the Central New York 40 under 40 Leadership Award. His contributions have placed him on the Board of Directors of a number of community oriented organizations and his accomplishments have appeared in media around the world, including Bloomberg Media, the Japanese version of Entrepreneur Magazine, and the Financial Times.

The demand for Mr. Goldsmith’s insights and rapid ability to transform organizations takes him 300,000 miles around the globe each year to advise CXOs on how to create opportunities and innovatively drive business. Clients include profits (including FTSE 100 and Fortune 500 companies), and not-for-profit, government, military and educational organizations.

One of the projects Mr. Goldsmith is currently leading is to advance human space exploration with NASA.

David Goldsmith. Paid to Think


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Gold sponsors

Deutsche BankIntelSAPJetBrainsSberTech

Silver Sponsors

First Line SoftwareEMCKaspersky LabQlik


LuxoftProgram Verification SystemsDigital DesignOracle

Innovative Sponsor


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Main partners

RussoftAP KITSecon 2015

In cooperation

ACMACM Special Interest Group on Software Engineering

Technical partners

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Mobile partner


With support of



Software Russiai-Help

The conference is over

See you at CEE-SECR 2016!

  • CEE-SECR is different from other conferences: successful smiling friendly people give the impression that I was on another planet; The conference is well organized and comfortable for participants, there was a speakers’ room, WiFi, space for participants discussions with a board and a screen. A pleasant fact for me was that at the last moment, when I was about to leave on a plane one of the participants told me he was going to SECR for only 2 reports, one of which is mine.

    Boris Shteinberg
    Southern Federal University (Russian Federation)

  • As a speaker I really liked the conference organization — everything was quick and exactly as was agreed. As a participant I really enjoyed the conference program. Sometimes due to two or even three interesting reports in parallel tracks, it was almost impossible to make a choice, but I think it is a good thing for a conference.

    Maxim Dorofeev
    Managing partner

  • It was nice being back in Moscow and at CEE-SECR. It is a very well organized conference you have, quite different in scope from the normal “western” conferences I attend — and I mean that positively. There is a more practitioner approach, but still some academic touch. And you seem to have a very enthusiastic — and growing — audience attending. So you must be on the right track.

    Lars Bendix
    Associate professor
    Lund University, Sweden

  • What most struck me in this conference was excellent quality of some talks. They were not simply technical showcases of features, techniques and products—which would be very useful indeed—but fully inspirational talks and faithful reports from the trenches of everyday work. These days it’s so easy to find tons of posts, tutorials and articles to explain the hows; it’s much harder to get inspired instead. This is today the primary goal of a technical software conference.

    Dino Esposito
    Technical evangelist

  • SECR is an impressive conference: it covers a broad range of computer science topics, has engaged and excited speakers and attendees, is well organized, and generally a lot of fun to attend. It’s a great place to learn about new topics and meet experts in the field.

    Chris Lattner
    Founder and chief architect

  • Thank you for letting me participate in such a great experience. I really enjoyed all presentations I have attended. Great speakers and vast diversity of talks let me learn so much in such a short time.

    Kamil Grabowski
    Software Developer
    Menlo Innovations